EN LA TV DE NUEVO, CON ANGILEPTOL.
March 5, 2012
Divertidos, simpáticos, comprometedores y esperamos que muy eficaces. Así son los nuevos spots que hemos realizado en tiempo récord para Angileptol, el bucofaríngeo de Laboratorios Sigma Tau de triple acción (antiséptica, anestésica y antiinflamatoria) indicado para combatir la irritación y el dolor de garganta.
La campaña, que consolida esta marca ampliamente conocida y con dilatada trayectoria en el sector de los bucofaríngeos, responde al concepto: “Que un dolor de garganta no se convierta en un problema”. Consta de dos ejecuciones, “Boda” y “¿Me quieres?”, y está teniendo una amplia difusión en TV nacionales y autonómicas, a la vez que se está apoyada por acciones en medios digitales y redes sociales.
La campaña, que consolida esta marca ampliamente conocida y con dilatada trayectoria en el sector de los bucofaríngeos, responde al concepto: “Que un dolor de garganta no se convierta en un problema”. Consta de dos ejecuciones, “Boda” y “¿Me quieres?”, y está teniendo una amplia difusión en TV nacionales y autonómicas, a la vez que se está apoyada por acciones en medios digitales y redes sociales.
WE ARE "BECOMING WEIGHTIER" THANKS TO ANOTHER SUCCESSFUL CALL FOR TENDERS: ENTULÍNEA BY WEIGHT WATCHERS, SPAIN.
February 29, 2012
We are still on a winning streak. Entulínea, by the Weight Watchers international company, has chosen us in a call for tenders to do the brand communication, particularly its new Internet campaign for attracting new customers.
Weight Watchers is the world leader in helping people to improve their eating habits and look after their weight. Present in more than 20 countries, this method is endorsed by numerous scientific peer-review studies published in the most prestigious magazines in the Health sector (The Lancet, Journal of American Medical Association, International Journal of Obesity, etc.).
Although Weight Watchers has been on the world market for more than 50 years, it has been in Spain for less than 10, hence Global Healthcare's great challenge will be to position it and bring it closer to consumers and the medical community. A weighty challenge, one that we will rise to with relish!
Weight Watchers is the world leader in helping people to improve their eating habits and look after their weight. Present in more than 20 countries, this method is endorsed by numerous scientific peer-review studies published in the most prestigious magazines in the Health sector (The Lancet, Journal of American Medical Association, International Journal of Obesity, etc.).
Although Weight Watchers has been on the world market for more than 50 years, it has been in Spain for less than 10, hence Global Healthcare's great challenge will be to position it and bring it closer to consumers and the medical community. A weighty challenge, one that we will rise to with relish!
WE LAND TWO ACCOUNTS OF THE BOEHRINGER INGELHEIM VETERINARY DIVISION
February 15, 2012
We are delighted with the latest two accounts secured through tenders: Mamyzin secado and the Flex Combo Program, both of them specific brands for “large animals” or farm animals of the Boehringer Ingelheim veterinary division. We will be managing conventional communication for them, and we will also cater to the new needs called for by the sector through new-format materials such as iPads for medical visits.
These new projects further reinforce the relationship of confidence between Global Healthcare and Boehringer Ingelheim, a professional bond which has been yielding results for many years through important brands such as Pradaxa, Twynsta or Micardis.
These new projects further reinforce the relationship of confidence between Global Healthcare and Boehringer Ingelheim, a professional bond which has been yielding results for many years through important brands such as Pradaxa, Twynsta or Micardis.
GLOBALHEALTHCARE, ON THE MARCH FOR CEREBRAL PALSY
October 17, 2011
Last October 9, Global Healthcare donned its sports gear for the 1st “EN MARCHA POR LA PARÁLISIS CEREBRAL" walk, organised by the FEPCCAT, sponsored by Ipsen Pharma, and in which we played a major role in the organisation.
The walk was a huge success in terms of participation. A total of 1,400 participants, both registered and volunteers, surpassed all expectations in a family and festive day with the presence of important figures such as the Minister of Social and Family Welfare of the Autonomous Government of Catalonia, Mr. Josep Lluís Cleries.
The walk was the icing on the cake to a week which we began with the celebration of 1st IPSEN-ASPACE Awards, with the ceremony held in Pamplona on October 1 on National Cerebral Palsy Day. At these events we demonstrated that we are in really good shape. The fact is that bringing together organisations, institutions and sponsors to afford greater visibility to people with cerebral palsy and to raise funds for its associations gave us all the energy to accomplish our goals successfully
The walk was a huge success in terms of participation. A total of 1,400 participants, both registered and volunteers, surpassed all expectations in a family and festive day with the presence of important figures such as the Minister of Social and Family Welfare of the Autonomous Government of Catalonia, Mr. Josep Lluís Cleries.
The walk was the icing on the cake to a week which we began with the celebration of 1st IPSEN-ASPACE Awards, with the ceremony held in Pamplona on October 1 on National Cerebral Palsy Day. At these events we demonstrated that we are in really good shape. The fact is that bringing together organisations, institutions and sponsors to afford greater visibility to people with cerebral palsy and to raise funds for its associations gave us all the energy to accomplish our goals successfully
